Treefort Technologies was founded in 2017 to meet the needs of lawyers in the commercial lending industry who frequently found themselves working with clients who could not meet in person. This resulted in delayed transactions, increased costs, and clients often being materially inconvenienced. To address this dilemma, they created a digital identity verification (IDV) tool that allows users to verify the identity of the individual they are dealing with under the FINTRAC Regulations and the Model Client ID Rules adopted by Law Societies across Canada.

However, with the rapid evolution of technology and in particular generative AI, remote identity verification systems faced a formidable threat: digital injection attacks. To combat this, Treefort implemented iProov’s Biometric Solutions Technology resulting in a reduction in fraudulent activity, increased customer trust, and faster decision-making for legitimate users.

Jay Krushell from Treefort Technologies, along with Maxine Most from Acuity Market Intelligence joins us for this enlightening fireside chat to examine:

• The rising sophistication of deepfake images/videos and presentation attacks
• The importance of liveness detection in identity verification
• Strategies for building a robust identity verification platform
• How Treefort successfully implemented a high-assurance identity verification platform