The Good, the Bad, and the Ugly; A Global Study on the Threat of AI and Deepfakes
In an increasingly interconnected digital world, the ability to trust the identity of individuals within digital ecosystems is paramount. Whether it’s employees accessing sensitive company data, customers making online transactions, or citizens interacting with government services, the consequences of misplaced trust can be devastating.
Deepfakes and other AI-powered deceptions have amplified the risks, making it imperative for organizations and individuals alike to adopt robust identity verification solutions to safeguard their digital interactions and maintain the integrity of their digital ecosystems.
A recent global survey of technology decision-makers across various industries reveals a widespread recognition of the potential damage caused by deepfakes.
- 70% believe AI-generated attacks will significantly impact their organizations
- A majority also acknowledge the crucial role AI plays in defending against such attacks.
Despite this awareness, a concerning gap exists between recognition and action. While 73% of organizations are actively implementing cybersecurity solutions to address deepfakes, more than two-thirds (62%) express worry that their organizations aren’t taking the threat seriously enough. This disconnect highlights the need for more proactive and robust measures to mitigate the risks posed by this rapidly evolving technology.
Key Findings:
- Deepfakes are now tied with phishing/social engineering attacks as the third most prevalent security concern, after password breaches and ransomware.
- A resounding 75% of organizations are turning to facial biometric solutions as their primary defense against deepfakes. This reflects a growing recognition of facial biometrics’ ability to provide more secure and reliable identity verification compared to traditional methods like passwords or knowledge-based authentication.
- Nearly all respondents (94%) believe that a biometric security partner should offer more than just software. There’s a clear demand for comprehensive solutions that include continuous monitoring, multi-modal biometrics, and advanced liveness detection to ensure the authenticity of the person being verified.
Download the full report to learn more.
